Today we start a series of articles that aim to talk a little more about online coupons that you can use in your online store. Over the next few days, we'll see what these coupons are, how your business can grow with them, some good examples of how they are used and what tools can facilitate integration with your venture.

What are discount coupons?

Promocodex Nigeria are ways to attract customers and promote your brand. In general, it is necessary to create a code and associate it with the discount, for example: create the code “SHOES20” to offer 20% discount on all shoes sold in your store. Thus, customers inform this code at the time of purchase to obtain a reduction in the final price. You can also offer coupons for specific values or free shipping.

This strategy is a great way to grow your business, especially if you integrate your physical and online stores. it is good to look at some statistics that include users from the Nigeria, Asia and Europe to get an idea of the relevance that coupons are gaining for marketing: according to Statista, a consultant specializing in the internet, in 2011 approximately 60% of users used coupons to save money.

This trend undoubtedly continues to grow, considering that in the Nigeria alone, almost 70% of people who shop on the internet agreed that there are more chances to remain loyal to online stores if they offer you discount coupons and promotional codes.
What benefits do you get by offering discount coupons?

Attract new customers

It is a fact that more and more people buy online worldwide. These consumers have a “multichannel” profile, that is, they expect to be able to use any channel (virtual or physical store, cell phone, tablet, etc.) and choose the best time of the day to buy. The result is that every day millions of consumers use the internet to research and compare prices, as competition between online stores is growing continuously.
In this context, it is essential to be able to use all the tools you have at hand to attract customers and increase your sales. In addition to investing in online marketing , doing email marketing and having a responsive website (among other things), offering discounts through coupons is definitely an excellent way to achieve what you want, as it encourages those people who have not yet bought at your store to do it because it is cheaper.

Recover users who abandoned a purchase

The percentage of people who abandon a purchase before completing it is really high: it corresponds to approximately 65% of online consumers. This implies, on the one hand, that you concentrate so that customers do not abandon shopping carts in your online store; on the other, to make conclusions from the abandoned purchases on your website to understand if there is a chance of recovering some of these users through coupons.
For example, if you notice that a particular product in your store is often abandoned in the cart, you can offer a discount coupon to encourage your purchase. Or you can also use a strategy called remarketing to offer discount coupons off your page (on Google or Facebook), reaching out to an audience that has not completed in-store purchases and convincing them to come back.

Retain customers and increase brand loyalty

It is always important to remember customers who shop regularly at your online store, and offering them promotions and rewards is a good method of doing this. If you identify who these customers are, you can make exclusive discounts available via email so they can see that their loyalty is rewarded.

Promote new products

If you are about to launch a new product in your store, you can offer a special price for a limited time as a form of promotion , along with the other strategies I had already thought of (email marketing, advertising, articles on your blog, posts on social networks etc.). Thus, you can increase your audience's interest in the novelty.

Potentialize the consumption of products that do not sell as much

If some of your products aren't getting a lot of attention, generating a coupon (with a discount or free shipping) can be a good way to get those items back on your buyers' radar.