It is a general human tendency to want to look presentable in front of people. If you are someone with a knack for makeup, then you can share your skills with your peers and earn appreciation. In the modern days of COVID protocols and social distancing, creating a YouTube beauty channel is the perfect way of establishing your knowledge. Several online video editing tools can help you create such videos at ease.
The major advantage of taking to YouTube to illustrate your makeup knowledge is the fact that your reach extends beyond your close circle. People from the other side of the globe can learn from you and spread the word. Moreover, every makeup session that you demonstrate has a digital footmark, and you can refer to it in the future.
Thus, irrespective of whether you are a seasoned professional from the cosmetic industry or a simple makeup enthusiast, creating makeup videos is the ideal socially distant career option at the moment. However, the wide reach of YouTube and other social media platforms ensures that you will face a lot of competition. In this article, we will discuss some tips on filming and editing your makeup videos. These will allow you to stay ahead in the race and establish your digital identity.
Do Your Homework
Before you create a makeup video, spend time watching some of the most popular channels and videos in your genre. Such effort will tell you the type of video content that viewers enjoy, and you will get an idea of the transitions, fonts, and effects that work well. When you know the industry preference, it becomes easier for you to conceptualize a unique style.
A look at the popular videos will tell you the ideal length for your videos. You can then optimize the video length accordingly. When you spend time reading through the comment section of the popular videos, you will identify content gaps in your industry area. That way, you can create videos to fill up that gap, and that will stand higher chances of getting viral.
Find a Lighted Filming Spot
A look at some of the most popular makeup videos would reveal that they were all filmed in good lighting. While a lot of filming glitches can be covered up with the editing phase, it is impossible to fix errors due to lights of different temperatures. Before you get to creating your makeup videos, find a place that has good lighting and minimal distractions.
We recommend that you invest in setting up studio lights. If your budget does not permit the same, try filming in a bright room by placing your camera near a window. That way, you will get soft lighting that will look good on camera. Understand that natural and artificial lights have different temperatures and under no circumstance should you consider mixing the two.
Shoot End-to-end Before You Edit
It is tempting to create a perfect makeup video that is free from awkward pauses and uncomfortable moments. However, you need to be practical and film the video from end to end without worrying about perfection. If you worry about the trimming of the footage and the video editing while filming, it will compromise the quality of the video.
If you are comfortable facing the camera, try to explain the techniques as you apply the makeup. You can indulge in casual talk, talk about the brushes, or share tips and tricks about your work. In such a situation, frame the camera away from you so that the audience can look at your body language when you speak. For those who would rather add a voice-over, place the camera closer to your face while filming the clip.
Bring Up Your Individuality During the Editing
The editing phase gives you a lot of creative freedom, and you can exploit the same to display your personality. When you use video editing tools such as InVideo, you can experiment with fonts, transitions, and music. Advanced makeup video editing options include trimming, speeding, or merging images. You can also add advanced graphics, images, and GIFs.
When such effects are used consistently, it allows you to develop a distinct editing style that people relate to your videos. For example, you can use a particular font, style, or alignment for all your product names that you demonstrate in your video. Another set of text features can be used when you display the written form of the makeup instructions. That way, you will develop an online personality and establish a brand identity in the competitive world of makeup videos.
Add Subtitles to Your Makeup Videos
When you create makeup videos, you aim at catering to a diverse group. You need to ensure that your content is accessible to everyone. The addition of subtitles will help you reach out to makeup enthusiasts who are hearing impaired. You can also cater to the interests of viewers who do not speak the language of your video.
From the SEO perspective, the addition of subtitles and closed captioning tells the search engine what the video is all about. That way, Google and other search engines will rank the content over other videos. The addition of subtitles during the editing phase will cover up for any slur or speech defects in the audio. Your viewers will get a superior video experience and that will encourage them to keep coming to you for more.
Add Intros, Outros and Special Effects
The video space of the modern days is a crowded place, and your makeup videos need to be of exceptional quality if you want them to become viral. Understand the viewer psychology where an average individual takes only 10 to 20 seconds to take a call on whether they should watch a video. In such a situation, you need to use an intro-making tool that will tempt the viewer in the first few seconds of video watching.
The addition of special effects helps to engage the viewers and ensures that they do not drop off while watching your content. You can add Call-to-Actions (CTAs) at the end of your video to direct your viewers into doing what you expect of them. The action can range from subscribing to your channel to viewing some other makeup video that you created.
The journey of creating high-quality makeup videos is a never-ending one. Once you join the brigade, it will be simpler for you to decide the tricks that are the most suitable for you. Till then, feel free to begin your video-making journey with the tips discussed above. All the tips discussed here are tested ways of creating powerful makeup content.