The sale — it’s a marketer’s most coveted conversion, and you get this on the sales page.

All of the free ebooks you’ve offered, squeeze pages you’ve created, and the social media campaigns you’ve run have led to this one transaction. If you’ve managed to complete one, pat yourself on the back. You must have a great product, and you must have marketed it well.

You see, getting a visitor to download a free ebook or sign up for your newsletter is much easier than soliciting a sale. They’re no-cost, low-commitment conversions.

But getting them to press the “buy” button? That’s a different story altogether.

It requires they part with money they worked hard for — that they commit, often with no promise of a refund if they’re unhappy, to your product or service, and the solutions you’ve guaranteed it will provide.

That means your offer is going to be highly scrutinized. And the more it’s scrutinized, the more persuasive you need to be.

That’s where sales pages come in.

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