itel, one of Africa’s leading smartphones, accessories, and televisions brands, unveiled itel P37 series- an addition to its flagship power series-, the Android G series smart TV, T1 earbuds, earbuds X, and the itel laptop at a virtual launch held in Lagos, Nigeria in May 2021. Olamide ‘Baddo’ Adedeji, itel Nigeria’s brand ambassador and Nengi Hampson, a popular lifestyle influencer talked about the new products, alongside some key itel staff. itel was lauded for its contributions to making technology accessible and affordable for everyone while still giving its users value for their money.

As such, it comes as no surprise that the International Data Corporation’s (IDC) report for 2020 recognized itel as the Number One Smartphone Brand under $75, and the Number One Feature Phone Brand in the global market. The IDC also rated the brand as the Number One Smartphone and Feature Phone Brand in Africa under $75, and the Number One Smartphone under $75 in India by regional market share. itel has infinitely grown over the years and we can see this in the continuous provision of innovative offerings, customer satisfaction, and customer value.

So, what do we know about the products itel unveiled at the launch?

itel P37 Series
The itel P37 series, big battery smartphones, which many see as an upgrade to last year’s itel P36 and P36 Pro, are designed to help users get more fun and playtime at a reasonable cost of N38,700 and N44,500. They also come with 2GB of RAM and 32GB of storage, 6.5’/6.8’ HD+ FullScreen Display with a 2.5D screen design, 4G LTE for the itel P37 Pro, a slim and fashionable look, and other unique features designed with the comfort and playtime every user wants.
With the itel P37 series, itel has sufficiently solved the pain points of consumers in the entry and mid-level markets and given more practical functions for users on the go.

itel G Series Smart Android TV
Did someone say nonstop entertainment? That is what the itel G322 and G432 itel Smart TVs offer you. From high-definition programs, access to over 5,000 apps from Google Play, an inbuilt Chromecast (which allows you to connect your smartphone to the TV and stream your favourite video series via apps like Netflix, YouTube, and more), Dolby audio processing, a truly slim design, inbuilt Wi-Fi, and Google Ecosystem, the itel Android TV is all you need to enjoy a better life and superb entertainment in the comfort of your home. To top off an enticing package, itel also included a voice remote control supported by Google Assistant and - you just need to speak and the TV does what you want.

itel ABLE 1 Laptop
The ABLE 1 laptop is itel’s first laptop product which itel hopes will address the three most important pain points of consumers when it comes to laptop computers. They aim to address storage, battery power, and processing power. With its 1terabyte hard disk of space, 3000mAh battery for longer operating hours, and innovative Intel technology, the itel ABLE 1 laptop is a sleek piece of tech that gives you superior performance. With a 19.9mm slim exterior design, the laptop is a beauty that everyone needs to have and to hold. The laptop is also designed to withstand unstable power surges and power interruptions.

itel T1 Earbuds and Earbuds X
Step up your fun experience with the itel Earbuds 1 and Earbuds X! With both earbuds featuring a 1 charge for all-day use, 8-hour music playing, and charging cases that give up to 30 hours battery life, the Earbuds T1 and Earbuds X are fun pieces of tech everyone needs to have. They also come with IPX5 water resistance ratings, user-friendly touch controls, and Bluetooth 5.0 for longer range connections.

itel has sustained a culture of delivering practical, user-optimized, and reliable products to consumers for many years, and we can see this in how they constantly initiate loyal brand-user relationships by offering value upon value to consumers. The premium nature of itel’s products has gained them millions of loyal customers across Nigeria and Africa who are more than excited to be a part of itel’s ever-expanding family of products. If you are not a part of this ecosystem yet, itel is inviting you to join them, and enjoy better life.