Advertising is all about using pre-selling your products and services and making your prospects cough out their money.

There are 8 powerful desires I have discovered over time as being responsible for more sales than humans wants. As a business owner your duty is to use as well as profit from them. And they include desire for :

-Survival,enjoyment of life,life extension

-Enjoyment of food and beverage

-Freedom from fear,pain and danger

-Sexual companionship

-comfortable living conditions

-To be superior,winning and keeping with the Joneses

-care and protection of loved ones

-Social Approval

Build a market around this and watch your customer base go boom!!