Welcome to the most sought after
direct marketing masterpiece. This book was recently selling for
over $900 dollars used—so I decided to re-issue it. It is a real
privilege to bring Gene Schwartz's advertising wisdom back into
print. We built a wonderful business based on his wisdom.
He was a special delight and a treat to know...

INTRODUCTION
CREATIVITY CAN BE MADE TO ORDER IF YOU FOLLOW THIS SIMPLE RULE:
If you expect a scholarly tome on
advertising, stop here.
I am a mail order copy writer who makes his living by pro-
ducing results—in carefully-measured dollars of profit—from the
written word.
My income—my standard of living—depends bluntly and di-
rectly upon my ability to sell.
NB: This Ebook is highly recommended for internet marketers
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https://sites.google.com/view/imarketguru/home