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There was a time when digital commerce meant static storefronts and shopping carts. Today, digital commerce spans an integrated set of personalized digital experiences, from customer acquisition through retention, which are often owned and managed by marketing.

Nowadays, digital commerce is so much more than a sales channel. For example, according to the same study, 65% of customers research a product online before they go to the physical store.Read this next: The State of Commerce Experience 2021 [Insights from an annual analyst study]

To get the full report, read it here

https://www.shoplifecommerce.com/2021/07/14/digital-commerce-top-challenges-trends-and-steps-to-take-in-africa/