In this era of digitalization, 2D animation plays a critical role. It is used for making movies, cartoons, and product demo videos. As the videography progresses, the use of 2D animation is increased. People love to create animated videos for their brand awareness just because of increasing the conversion rates.
Studies show that 2D animated videos get the conversion rate 20-30% higher. Big firms and markets have hired a team of animation experts who make videos to market their products. So, they increase their brand awareness.
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2D animation works wonders in videography because the viewers keep watching the video till the very end. The promotional purpose is fulfilled, and viewers love the way they deliver their message by branding themselves.
It has a significant impact on the audience visually, auditory, and kinesthetic. Many tools are used to make animated videos.
Let’s discuss the 2D animation in detail.
What is 2D animation?
It is a two-dimensional animation where height and width are included. Artists create 2D images and make 2D animated videos. This is a conventional way of making a video that has been used since the 1800s.
Drawing 2d animation direct on the desktop has become very easy with the help of tools. It doesn't take much time, but with little practice, you can master this skill.
If you want to learn 2D animation, follow the three stages given below, and you're good to go.
Stage1. Pre-production
This is the first stage of making 2D animated videos. It includes the pre-decisions about scriptwriting, designing of characters, and selection of color patterns. Background management is also included in this stage. What you need to plan before drawing lies in this stage.
The storyboard is set up, and then scriptwriting is implied to the characters and storyline. You have to adjust the images so that sequence must be the same as you want in the animated video. It takes expertise to ensure what image will be suitable at the specific interval.
Stage2. Production
The most crucial stage where you arrange all the videos as you have decided is the pre-production stage. You need to shoot the different videos and then put them in a manner that full video makes sense and delivers what you want to provide.
Coloring, painting, and drawing with the help of tools are included in the production stage. Once you're done with them, the composition part comes, and after that, it is exported.
The production sheet includes action, music, animated layers, and background perspective. At last, the video is polished to make sure smoothness and proper streaming throughout the video.
Stage3. Post-production
When you have completed the first two stages, the post-production stage comes. Additional sound effects are used to increase other resolutions of animation for a better user experience for viewers. Once you're done with that, it's ready to export in various formats.
Creating a 2D animation video isn't a difficult task to manage. Every beginner must practice it and make animated videos for personal branding. You need to dive deeper into the techniques of 2D animation creation.

What animators do?
As it's an era of 3-dimensional videos, still 2D animators are in high demand. They have a lot to do when it comes to animated videos. They perform a wide range of works under 2D animation. Some of the skills are as follow:
a. Designing and creation the characters
b. Stop motion and web animation creation
c. By drawing techniques, different designs are created
d. Implementation of various designs in the video
Apart from that, they fix the background music to further beautify the video. Animators can make or break the brand-awareness with their animated videos. They hold a key position as far as product demo videos are concerned.
What are the tips and tricks that help make 2D videos?
You need to keep in mind different tactics if you're making your 2D animated videos. Without any further delay, it's high time to jot down the tips and tricks that can make your animated videos better.
Tip#1. It's essential to give the volume and size of your characters while moving.
Tip#2. Show the main action beforehand what’s going to happened to let the viewers know.
Tip#3. [/b]The characters' movement must depict the intention of the video, and the purpose must be crystal-clear.
[b]Tip#4. Choose only one technique to create the animation at one time. Instead of mixing different styles, stick to your favorite one.
Tip#5. Maintain the movements of the characters as per the video pauses. It's essential to manage the body poses and gestures even after stopping the video.
Tip#6. Timing must be taken into account accordingly.
Tip#7. The drawings must be in such a way that they seem to carry some weight despite 2-dimensional animation. Solid graphics work better in this case.
There is no excuse for missing the critical section while making the video. You must take into consideration the key points, and unnecessary details must be removed. The video must be to the point and precise.
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