Considering the psychological effects that your branding has on prospects, your advertisements need to follow a similar set of guidelines. Among a sea of expertly-crafted ads, a poorly designed advert will easily become overlooked as noise. The chances that your ad will convert prospects without a hero image, strong graphic elements, and a clear call to action is slim. In advertising, or in any form of print or digital communications, your brand’s essence speaks louder than words.



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