Take advantage of this opportunity now, as DOXA DIGITAL Nigeria is letting the cat out of the bag by sharing events management secrets that have earned us the place as the best experienced, top event management company in Abuja and one of the best in Nigeria as a whole. Secrets are sacred to a group of people, however, when they are revealed, they are no more secrets but they become strategies.

Unbundle the idea

For us in DOXA DIGITAL, events concepts are never rocket science, rather, they are an embodiment of our creative and innovative thinking prowess. We painstakingly undergo critical thinking by x-raying critical aspects of any idea relating to result producing ends. The mantra “If it does not work on the page then it will not work on stage” keeps our momentum.
The drawing board becomes a level playing field for everyone on the team, researching more into the idea that has been laid bare on the board. We break down the idea into available pieces ever available, and then start to ask all the questions that will lead us to unmask the energy behind the people, the event and the client.
We know that ideas rule the world, so, we do not try to reinvent the wheel, we simply look at what others have done, the results and how they achieved it. This helps us to redesign a brand-new concept ready to deliver nothing but the best.

Consider the 3 Ps of the Event concept

Did you know there are 3 Ps of every event? Did you know that no events will ever be successful without the people, the place and the purpose? These 3Ps play a crucial role in shaping the concept or idea of your event. From our deep well of experience, we discovered that to achieve a groundbreaking event concept and ultimately the event itself, innovations and solutions must be driven towards reshaping the 3Ps for maximum impact.
Invariably, when you lose touch with the people (guests) of the event, you have lost about 80% chances of creating an impact. This is because it is the fulcrum on which all other factors are built. For an illustration, what sort of people are you expecting to attend the event? If this question is not answered properly, then you will not get the best location, events and program sequences to suit the people, food and other exciting fillers.

Interestingly it goes a long way to determine all others Ps such as the Purpose and the Place. The purpose is the Why the event is considered in the first place and the place is the location where you intend to make the deal happen.
Please follow us as we intend to focus strictly on the 3 Ps in our next issue.
In conclusion, no event concept is complete without a feedback tunnel. It is a pipe through which feelings, grumbling, complaints, impacts etc. are collected and not just analyzed but resynthesized for better impact on the people, place and purpose. It is a simple monitoring and evaluation tool that helps to sieve major indicators that would have been set to measure the effectiveness of any innovation efforts.
In view of this, every event designer, manager or planner or whatever name is assigned, you must see themselves as Project Managers, in the sense that on their shoulders lies the responsibility of managing available and scares, resources. This means that project management functions cannot be ignored at any point in creating the event concept. As such, you must seek to be educated in project management principles which gives access to understanding that deploying resources judiciously and effectively is an important variable to attaining success.


Written by
Mfonabasi Udoh Barry