How Airtel came to be in Ghana

The management of Bharti Airtel, a leading glo= bal telecommunications company with operations in 19 countries across Asia an= d Africa, has launched its brand across 16 African countries including Ghan= a. In Ghana, Airtel has replaced Zain as negotiations for the merger wa= s concluded in June this year.

With the unveiling of the new brand identity, Airtel becomes the mas= ter brand for all the group's 19 operations covering over 200 million custome= rs.

Speaking at a press briefing in Accra on Monday, Mr Philip Sowah, Country Manager of Airtel Ghana, said the launch of the Airtel brand woul= d bring together all its operations under a single strong and unique brand identity and also offer its customers high quality products and services. "Our customers will experience the same familiar brand and enjoy consistent quality of service, reliability, innovation and affordability wherever they live, work or travel," he said. He noted that the new brand had come with the promise of meeting the=

needs of customers with innovative, affordable products and services and provide them the opportunity to make calls at affordable rates.

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