Nowadays almost every home buyer is searching for a potential apartment, and the possibility that they are making an online search for the same is high. Your customers, irrespective of your business, consider the reviews they read online and these reviews influence their buying decision. The same is true for the real estate business. Having positive apartment reviews can take you one step closer to your next tenant or customer, while negative ones can repel them. Thus, if you want to get more customers, you need to leverage the potential of positive reviews.