Employers give more consideration to a CV that comes along with an application letter, which makes it important in your approach to job hunting. An application letter offers you the opportunity to sell yourself to your potential employer so it should be treated with all seriousness and not to be perceived as a mere formality. The application letter should outline your achievements and skills, helping to get the attention of the hiring personnel or recruiter responsible for reviewing applications. It explains to the reader why they should invite you for an interview and point out the key qualifications that make you a fit for the role. A good application letter should show the reader:

1. What value you are bringing


The employer should know the value you are bringing into their business. It should be the platform to tell how you are good at what you do in other to give you an edge over other candidates competing for the opening. It allows you to talk about your proficiency, i mean your strengths that will captivate the mind of the reader and increase the chance of you progressing to the next stage of the interview.

2. How you fit in the position

An application letter is a significant way to show how your skill set and level of experience meet the main requirements of the job description. It is where to show the connection between what you are bringing and the needs of the employer.

3. Who you are

The words of your application letter can tell about your person in a manner that your CV cannot. Employers can through the sound of your letter get a perception about your persona and the kind of character that could be an asset to their team. It enables you to describe why you should be employed over others in your words.

4. How Enthusiastic you are

A deliberately written application letter gives the impression that you have carried out an in depth research on the firm and you understand what their needs are and what the job entails. It gives the chance to show that you are passionate about the job opening and to explain what you are bringing onboard.

Having the above points in mind before taking on the task to put together a winning application letter will not only make you progress to the next stage of the interview but also get you the job offer. But if for any reason you think you do not have enough experience to write it, it is advisable to seek the help of a professional.


There are a lot of websites that offer the services of helping you write your application letter online for a token fee. You can also contact the following freelance writers on Fiverr to help you out. I have made a list of trusted writers below with a brief description of how they work and their charge.

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