Amazing copywriting lesson from Drake (the 6 god)

Dear reader,

This shocking discovery would leave you wanting more

No doubt, the Canadian rapper has proven time and time again he's whom he says he is

He put his money where his mouth is!

He has dominated the billboard charts for the past decades and still counting.

He has been able to put out hit songs

That the whole world vibes too

This year has also been amazing for the Canadian rapper

We're all waiting for his new album

"Certified lover boy"

So, what copywriting lessons can we learn here?

If you used to listen to Drake back in the day

You'd know this song

Headlines!

The beat always gave me chills.

I mean to this day

I can flow bar for bar and word for word

To this song

Amazing

Well enough talk about the 6 god

Let's get into this

"DRAKE - HEADLINES"

What copywriting lesson can we get from this?

Well, it is simple,

Your headline has to be powerful enough

Just like how Drake's is...

Stay with me?

To convince someone to buy something of yours

Or to call them to take action

You will need to

-Catch their attention

-Capture their interest

-Arouse their desire (don't get dirty)

-And motivate them to action

See,

I don't know if you know this

To get someone attention at this age, we're in is very difficult

And as a salesman, you'd need to be able to grab people’s attention with ease

Let's say you want to call someone out of a crowd of 100+

Your best bet is to call them out by name

Else, you will be goofing around.

Likewise copywriting,

The best way to grab people’s attention

It would depend on how powerful your HEADLINE is

Your headline accounts for 80% of the success of your ad

You can see why headlines are so crucial

All successful copywriters spend most of their creative juice on their headlines.

Than they spend on any part of their work

If you've got your pen to paper

To write

Do make sure you spend time

On crafting a powerful headline

That will get you the attention you want

That's not all

If you’re going to craft a powerful headline

You need to know this

-It would be best if you put news in your headline

-Put a promise of a benefit in your headline

-Combine both when writing your next headline

I bet you;

Your next headline would be crazy enough

To be an attention grabber

"DRAKE - HEADLINES"

The song was released on the 9th of August 2011 as part of the "take care" album.

As at the time of writing this letter

The song has gone 4x platinum in the US

The thing about this song is the nostalgic vibe it brings

When I listen to it now

I mean, you can't hate on drake

You have to love his music

P.S. If you're still waiting for me to reveal the secrets of this letter

You'll have to wait till summer so we could fly to Canada

To meet the 6 god

Well, if you can’t, then it's whatever

Have a good day.