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Your website’s Google ranking has an effect on your audience and the level of interaction it receives. When you rank higher on Google, your website will be seen by more people, which is beneficial to your business.
When someone searches for a company or a location near them, Google uses Maps and Search to provide local results throughout the web.
If you search for an “Italian Restaurant” on your phone, for example, you will very certainly come across local items.
How you organize your time and approach for website SEO will determine how high your website ranks on Google. Search engine optimization (SEO) will assist you in generating organic traffic to your site.
You can’t buy Google’s ranking with money alone, but you may improve your SERP position without putting in time or effort. This article has highlighted ten free and effective techniques for improving your website’s Google ranking for improved search performance.

1. Enhance the user experience
According to research on ranking factors conducted by SEMrush, the four most essential qualities to improve your user experience are
They’re all linked to your users’ experience in some way. If your website is simple and enjoyable to use, you will attract more visitors who stay longer on the site and explore other pages, expanding your search ranking

2. Create SEO-friendly content.
One of the most accepted methods of increasing traffic and search rankings is to improve the quality of your website’s content. In a recent poll of marketing professionals, 57 percent said on-page content production was the most effective SEO approach. Make certain that your content meets the specific needs of your target audience in an error-free, keyword-rich, mobile-optimized format, and that it provides relevant links to other external and internal resources.

3. Develop powerful link-building strategies
One of the most highly valued Google website ranking criteria is backlinks (links from other websites). High-level domain links to your website’s content reflect the strength of your site, increase traffic, and help you rank higher in search results.
Developing effective link-building strategies for your website may help you enhance your domain authority and Google rating.

4. Boost page loading time
Although it was stated that the ‘Speed update’ will only affect a small percentage of websites, it is still a good idea to ensure that your websites are as fast as possible both to improve their search range and to create an excellent user experience — was first used by Google as a ranking factor by July, and although it was stated that the ‘Speed update’ will only affect a tiny percentage of websites, it is still a good idea to ensure that your websites are as fast as possible to enhance their search range

5. Fix any broken hyperlinks
Quality links on your website are one of the best ways to increase traffic and improve your Google website rating, but links that lead to a 404 error are bad for both your user experience and your search score. Use a tool like BrokenLinkCheck or the Dead Link Checker to discover broken links.
Your website’s rating might be harmed by a broken link. Repairing broken links might help you rank higher on Google.

6. Improve the quality of your photographs
Your images must be adjusted to improve your site’s speed and make it simpler for Google to detect the pictures and on your Web pages. Make sure your website’s pictures are compressed and include alt text and descriptive filenames.
Alt text for pictures, informative images, and infographics may all help your website perform better and enhance its rating.

7. Make use of H1 and H2 headers.
Not only can headers make your content simpler to read for humans and search engines, but they also demonstrate that there is a strong relationship between the use of Google search rank and header tags in the body of your content. Header existence tags are also a great way to show off your content’s structure and emphasize key topics. This will, of course, aid in improving your website’s Google rating.

8. Optimize your website for local search
People are increasingly utilizing their cellphones to seek businesses “near me.” To improve your chances of being listed in relevant local searches, make sure you claim your Google My Business listing, provide relevant content to Google Post, include your business in the local directory, and build your online reputation with excellent online reviews.

9. Make voice search more effective.
According to a Perficient poll, voice search is no longer growing in popularity, despite the fact that more than 60% of respondents said voice search is their preferred method of asking queries on their smartphone. Add realistic voice search phrases to your site’s content to ensure that voice search discovers your business. Instead of using keywords, you should use entire conversational sentences.

10. Aim for the top spot.
When a user types a question into Google Search, Google will sometimes pull information from a relevant website and display it in a particular snippet or response box as the #1 search result. Snippets give a connection to the page where the contents originate, and content is a fantastic way to increase traffic and boost your brand’s reputation and visibility. Consider the anticipated business search and provide clear, authoritative responses on your website to increase the likelihood of your material getting chosen by Google as a featured snippet.

Originally published at https://www.afrimasterweb.com/afri-blogs/seo/hacks-to-improve-your-search-ranking