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Nairaland Forum / Science/Technology / Art, Graphics & Video / Graphics/Video Market / Branding Is An Angel It's Flies Your Business To Haven. (6026 Views)
BRT Lagbus Branding Advertising In Lagos State / Branding | Brand Design | Product Design (2) (3) (4)
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Branding Is An Angel It's Flies Your Business To Haven. by chiamaka16(f): 12:54am On Sep 16, 2021 |
PROJECT: Branding (Logo Identity, Visual Branding) CATEGORY: Coffee Shop Business CLIENT: GetCOFFEED BRIEF: GetCOFFEED is a coffee shop first opened in 2012. It has experienced considerable growth over the past few years though yet to be branded. We were contacted to handle the logo and visual brand identity to help them captivate and build new customers and make more sales SOLUTION: The Get Coffee’s logo idea came from a cup, coffee beans, flame. The cup which symbolizes the cup used in serving coffee in the coffee shop, the coffee beans which shows the origin or the source of the coffee drink and a flame which tells us that coffee is best served when hot. With the above ideas we were able to craft out a brand logo that best describes and identifies the business. Then other identities were designed to show how the logo can be used in real life application such as bag, book, cup, business card etc. RESULT: A well-crafted logo brand which communicates and identifies the type of business they operate. The flame on the cup also triggers the appetite to visit their coffee shop. With these identities customers were able to recognize them and they had more customers and sales.
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