Choosing a name for your online brand
This is the next step to take after the feasibility study. The name is a strong as your business because your business name is you. When you want to name your business, try as much as possible to keep it real, simple and scalable. A business name must not copy your competitor if you don’t want to risk being sued. It should describe what you do in a distinct and clear way. Does the business name fits your brand and will it be easy to remember. You must also check if the name will set you apart from competitors
The Dos and Don’ts of choosing a business name for your business
• Make sure it has not being registered in your domain or locality and do try to copy someone’s business name
• Keep the name short. Long names could be confusing to clients
• Don’t use your first or last name to name your business
• Attach a story to your business name. it makes customers to remember
• Try to pronounce the name yourself to know how it sounds
• Don’t make your name complicated to spell
• There is no point rushing. Do your due diligence.
Benefits of a good business name
• Brand name affect the success of your business
• Its brings about amazing business growth
• It represent quality and value
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