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Targeting Your Audience Online by pluxng: 11:54am On Nov 03, 2021 |
Right People, Right Time, Right Place The good thing about advertising online is that brands can find just about anyone, with any interest, and in any segment, they’re looking for. For example, if a business sells vegan leather wallets and wants to target men with disposable income and that have an interest in environmentally sustainable products, they can find them! Amazingly, with breakthroughs in digital marketing, brands have the flexibility to reach vast groups of customers, and then, in turn, target specific audience segments. However, there is a consequence to this level of freedom — an added layer of complexity to your marketing strategy. In the “old days” of marketing, it was enough to create catchy, engaging creative and put it in the newspaper, a billboard, or the radio. Your potential customers are searching for you. Are they finding you? At PluxNG we provide digital marketing solutions to help positioning your brand for the right targeted audience. In an ever changing digital environment, we take the complexity out of your Digital Marketing, Website Design and Development, App and Software Development and Data Analytics by delivering award-winning solutions and campaigns. Contact us here
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