Time is an essential element of broadcasting.
It is not enough to keep people informed about developments around them or to keep them entertained. It is also of utmost importance that each broadcast is delivered to the people they are meant for and at the time such people are most available to listen to them.
Different radio broadcast programmes appeal to, and are meant for different categories of people. And in this post, we will be looking at the best time to reach specific groups of people with your broadcast.

1. News
The presentation of news can be said to the hallmark of broadcasting. While this is not applicable to every broadcasting station, there are some stations such as CNN, BBC, AJAZERRA, CHANNELS, etc, which are solely devoted to broadcasting news.
Traditionally, news are best broadcast at the start of an hour to make it easy for people to hear them.

2. Dramas
The broadcast of stage drama is not new to radio broadcasting. Radio drama is a popular feature of radio broadcasting as it brings entertainment to listeners.
However, for a radio play to have maximum reach, it should be broadcast preferably at the close of the day, at a time when listeners are presumed to be at home and in a relaxed mood.
Most radio drama that gets broadcast at the start of day when people are rushing off to work, gets lost on the hearers.

Read the full article on https://socastin.com/blog/finding-the-perfect-time-for-your-radio-broadcast/

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