The Middle East Africa Economic Forum hosts Europe’s largest annual conversation on Africa’s ongoing, formidable transformation. Africans need more African goods and more African jobs. And so does the world: a strong and prosperous continent is an essential actor of the sustainable global economy we are aiming to build. African firms are in the spotlight: big and small more often small only they can deliver those goods and jobs. But they will only succeed if given the space to grow, innovate and conquer markets,starting with their own. It invites African and policy makers, investors, academics, civil society.