We are in a situation where how you sell has become as important as what you sell.
Even more important than what we sell.

The reason is that there are lots of competitions for all product types.

We have reached a stage of perfect competition. A market situation where many buyers and many sellers are selling what you can hardly differentiate the product of one seller from another.

What are you selling that no one is not selling or has not sold before?

Just prove me wrong by mentioning one thing in the market that has a sole trader.

If that is the case...

How will you get your market share amidst this high competition?

What makes you stand out in the market?

What differentiate you from your competitors?

The answer is not far-fetched...

Your marketing strategies…

How you sell your products matters a lot as the quality of your product or services.

If your product is the best product on earth and you don't know how to sell the product, it is as bad as having a bad product.

That is the reason why as an entrepreneur, you need to make selling skills as important as creating the best product that you can ever imagine.

It is expected of you to continuously learn the skills of selling to be able to stand out from the crowd.

More soon.

Ya'quub Abdulkareem