Live streaming has become so popular that many brands have quicky embraced it for its many benefits. And storytelling is the best way to live stream. Brands now use live streaming to sell their products and reach a wider number of audience than before, and to get the maximum benefits of live streaming, it is of autmost importance to employ the medium of storytelling.

As an individual, organization or brand, do you aim to connect with your audience, viewers and customers? Or do you have a product to sell? Then tell a story about it.
Don't just create a live video spouting off facts about your products. That won't sell, it won't convince buyers one bit. They'll quickly tune out of your live stream, concluding you're some bug coming after their pockets.
There's a better way to get buyer's attention and stimulate their interest, and that method is storytelling.
But first, what is Storytelling?
Storytelling refers to the act and skills of presenting stories to an audience. It denotes sharing and interpreting an experience to others.
And in this article, we'll be covering some benefits of using the element of storytelling in live streaming.

1. Interest
Stories appeal to people and gets them interested in what you are saying. People tend to listen more when you're telling a story than when your live stream is made up of dry facts and figures. Stories are known to spark the interest and engage the imagination of people. And you can be sure that by using the technique of storytelling during a live stream, your viewers will definitely stick to the end. Everyone loves a happy ending, right?

2. Helps your audience retain information
People generally remember stories more than facts and figures. The brain retains more information from stories than from data or statistics.
People tend to remember stories long after they hear them, and that is because their memory of stories involves feelings and experiences.

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