Pinterest is one of those platform that a lot of people overlook when it comes to advertising, but it is also the platform I have use to drive massive traffic to my affiliate links.

So why is Pinterest a great source of generating massive traffic?

Unlike what many people believe, Pinterest is not a social media platform. Pinterest is a search engine; this means that your contents will continue to be found years after being published instead of disappearing a few hours later like on platforms such as Facebook and Instagram.

It’s easier to rank. Pinterest’s algorithm isn’t as advanced as Google’s, which means it’s easier and faster to rank for popular keywords.
The audience consists of high-income users. 27% of adults who use Pinterest earn $30,000-74,999 per year, and 41% earn more than $75,000, according to Statista.

People are ready to buy. 47% of Pinterest users make purchase decisions on Pinterest, which is more than Facebook at 15% and Instagram at 11%, according to Statista.


Let me show you how you can use pinterest to drive traffic to your blog, affiliate link, social media page, etc.

Before we go any further, if you do not have a Pinterest account, create one. If you do, then convert it to a business account. A business account affords certain priviledege you wont get using a personal account. For example, you cant upload videos or post affiliate links in your personnal account.

(How to convert to a business account)

Click on the circle in the right corner of your profile
Go to account setting
Go to linked business account, and then click create account.


Now you have created a business account, let’s continue.

1. Create your pin
If you want to grow your following on Pinterest, there are 3 different types of content you should be posting
• Idea pin (Unfortunately, idea pins are not available in certain countries (Nigeria included)
• Pins
• Boards
Unlike idea pins, pins allow to attach your affiliate links to your pictures and videos. You can edit the picture you want to pin with Canvas or Geulgram.

2. Include keywords in your Pin titles and descriptions so that they can be found when people search for those terms.
In order to optimize your Pins, you want to:
Add the main keyword in the Pin title and description
Add the main keyword on your Pin image (Pinterest reads text placed on images)
Include other related keywords in your Pin description
Include between 2-5 relevant hashtags at the end of your Pin description

3. Use related keywords in your Board titles and descriptions
On Pinterest, users can search specifically for Boards to follow, so it’s important that you include related keywords in your Board titles and descriptions.

4. Create curiosity with your Pin titles
One of the best ways to make sure that people click through to your affiliate link is to create curiosity with your Pin titles and images.

5. Make your Pins stand out by using colorful and bright images