It seems there are a lot of people out there that have a negative view of using pay-per-click advertising to build their list. Paid advertising is in fact one of the BEST ways to authentically and rapidly build your list with highly qualified and motivated leads. But, you have to be willing to pay.

So, as an Internet marketer, I strongly feel that online ads are an integral part of any marketing campaign.

It's our duty (and sometimes a challenge) to design ads that catch the user's attention and get them to click on it. It's as simple as that.

One of the more popular places where online ads have been growing in popularity is on Facebook. The social networking site has over 750 million users - which demonstrates a massive reach when it comes to offering your services into new markets. Thus, it makes sense that Internet marketers have been using Facebook as another platform (along with Google AdWords) to extend their marketing campaign.

But, there is a catch. What is the success formula for creating an effective Facebook ad? While there is no "magic bullet" that addresses how to design the best conversion ad, I provide here a list of guidelines that you can follow when designing your own Facebook ad.

Targeting

This can be broken down into two sub-categories: demographics and keyword targeting. It's always important to consider your market in terms of age and location, so you can focus on delivering your campaign to the right people. Facebook offers so many more targeting options beyond those such as language, education, relationship status, likes and interests.

You can also choose to filter your ads through keywords or interests that can be linked to your ad. With any ad campaign, you can do a little research to find out what keywords best fit you. However, being able to target specific interests and likes (i.e. other fan pages on Facebook) to target users is very powerful.

Facebook even gives you suggestions on the different types of topics or interests and how large an audience it has based on an interesting keyword that you type in. This could be a new way to select your audience if you want to target them based on their specific interests.

Design

The problem with Google Ads (although I love them) is they are just plain text. You can't get really creative with your ads and use compelling and fascinating images along with your copy to make your ads really pop. This is where Facebook Ads are a killer. You can select an image for your ad that is going to grab the attention of your target users and use fascinating images that are going to make people want to click it! It's been proven that people will be more inclined to click on ads with a cool picture rather than a plain block of text.

Simplicity

Keep your ads simple. Since you only have so much space to play around with, its important to come up with a short, yet compelling copy that will catch people's attention. If you can combine your copy along with your call to action in the ad - then go for it.

Numbers

The statistics for your ads are critical to see how effective the ad you're running is doing. Information such as impressions (how often your ad is viewed) or conversion (how many times your ad has been clicked) are super important. Not to mention how much money you've spent on the ad, so you can tweak different elements to make it more effective.

Now that you know - it's time to start cranking out some Facebook ads! Just make sure you use this list of guidelines.

Until next time... Learn It, Love It, Live It!

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