If you're looking for a quick and highly effective ways to reach a massive audience, then you need to seriously look at Facebook ads. Why? Well if you read on, we'll look at five of the biggest reasons why over 2 million businesses and marketer currently use the platform, and why you should consider it for your business too.
Reason 1 It's PPC
PPC (or 'Pay Per Click') is also the format of the other popular advertising network, Google, AdWords. The appeal of PPC is that you don't pay anything if nobody is clicking on your ad. You are only paying when they do, which means you get free exposure for your brand and you won't pay a dime if your ad doesn't encourage people to actually visit your site or whatever else you might be promoting. And, by carefully filtering people who you don't want clicking on your ad with skilfully chosen text, you can almost guarantee a positive return on your investment.
Reason 2 Facebook Ads Fit Any Budget
Facebook ads aren't just for major corporate advertisers. Any size business or solo-preneur marketer can easily afford them, regardless of budget. You set the amount you are willing to pay each time someone clicks, or, better yet, you let Facebook do the bidding for you (that's what I do). Even if you only spend a few dollars a week, you'll still find a significant amount of activity from your ads.
Reason 3 Facebook Ads Are Highly Targeted
An advantage that Facebook has over Google is that it lets you target specific demographics, psychographics, and even behaviours and activities. In other words, you can only decide to show your ad to women, for example, who are single, over 34 years old, who like dogs, and watch the Food Network.
All this data allows you to avoid wasting money on people who aren't in your target audience. And while Google AdWоrdѕ is targeted differently (it lets you focus on people who are searching for particular subjects), it doesn't provide quite the same targeting control. Facebook also allows you to target people by their precise location.
Reason 4 It's Social
Another great advantage of Facebook ads over Google Ads is that it incorporates the power of Facebook's social aspect. People can like your ads and share them, or you can use them, to direct people directly to your Facebook page to get more likes there. Plus, if someone's friend likes your post or your page, Facebook will tell them so, bringing even more credibility and 'social proof' your way. If social media marketing is a big part of your strategy then all of this is highly synergistic.
Reason 5 It's Super Simple To Do
Getting started with Facebook ads is incredibly fast and simple. In fact you can have an ad campaign up and running in no time to start generating revenue. But ads aren't the only way to build your business presence on FB. There are several other ways, and this free report, will outline 5 major options for getting more customers and making more sales using Facebook.


Brought to you by Elect Onokata of https://www.fiverr.com/elect360?up_rollout=true Facebook ads specialist, passionately supporting small businesses and solopreneurs in their transition to more effective online marketing solutions.