In the past as well as now, Business owners tend to ignore their marketing activities and feel “any product/service would market itself”. No matter how good your offering is, it would still need Publicity.

Marketing plays a vital role in business and this content gives an insight into what businesses are missing.

WHY MARKETING
Every strategy taken has its own positive and negative effects which would certainly have an adverse effect on their business. Considering your business, everything has to be done right with the right
implementations and techniques because:

1. Marketing when done well is (a) the strategy of the business – its value proposition, go-to-market strategy, and brand positioning and image to the world.

2. Marketing when not done well is (b) an endless checklist of advertising and promotional to-dos that can never be completed.

Every company or business owner deserves to have put marketing and its activities in place because they stand to gain a lot from it – more like it is the life wire of any thriving organization.

As said earlier, business organizations have come and gone and this would continue to happen if they do not put marketing into consideration. Small businesses feel there is no need to consider this because they’re a small
entity but you won’t get to the “top” if you don’t put it into consideration.

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