Email is one of the oldest digital communication channels. It’s even older than the Internet. But it’s also quite underrated, and people use it less often than other channels like social media or live chat.

Nonetheless, email is one of the simplest, less costly ways for digital marketers to reach and attract new customers. This tactic is Email Marketing. It involves sending customized, bulk emails to subscribers who voluntarily sign up to receive them.

Email marketing uses both visual and textual content to communicate a company’s message to subscribers. It aims to educate and persuade them to take a specific action. This could be making a purchase, reading an article, or participating in a survey.

Businesses can also use email marketing to gather direct client feedback. This...more..https://alabiansolutions.com/blog/how-to-use-email-marketing-to-boost-your-business/