A niche refers to any position of opportunity for which one is well-suited, such as a particular market in business.
In the podcast industry, your niche refers to the particular subject of interest you're comfortable speaking on. It is the subject matter you are best suited to handle; it is the topic where you are comfortable sharing your knowledge.
The Podcast industry is a vast one composing of many podcasters that speak about anything and everything under the sun. But podcasters don't just make their episodes on random topics that strike their fancy any time. They focus on a particular subject, they narrow down and pick a niche. And they grow their authority in that niche.

But first, why do you need choose a niche for your podcast?
1. A niche sets you apart from others. It makes you stand out in a world of millions and millions of podcast content.
2. It makes it easier for your audience to find you.
3. It helps to establish you as an expert. Ever heard of this saying 'Jack of all trades and the master of none?'
When you are into everything and anything, people don't take you seriously. You are only perceived as an expert when you narrow down to a specific niche.
4. It helps you focus your marketing effort to your specific audience.

Read the full article on https://socastin.com/blog/how-to-chose-the-podcast-niche-that-is-right-for-you/

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