This one look boring. I like the old logo. But what's my own

Any difference? No be d same M, T and N still dey there?

With this new logo, I see MTN car � coming soon.....

TjoBATHONG:


From old colourful design to sleek black logo.

Really?

I think the new logo is just…bland.

so now ?

Gold179:
the old one is more beautiful and colorful than this.

Not at all.
The new one is making me feel like liking dem.
The old one gives me bad old memories.

Gold179:
the old one is more beautiful and colorful than this.

Old one looks like an amusement park. A great logo is very simple and memorable. A dummie can remember and sketch without looking.

Mariangeles:


Really?

I think the new logo is just…bland.

New logo is the best. Enough of the decorations

clockwisereport:


Can you please throw more light on this

Less ink is used. Only two colors needed - blue and yellow.

For the old logo, they need at least, 3 colors (if they are printing on white surface) and more inks because the oval shape is bolder and bigger compared to just a thin line of oval they are using in the new logo.

More so, the old logo has another thick square of blue color, which has been eliminated in the newly introduced logo.

With this new logo, they would save hundreds of thousands of dollars, if not millions, in graphic designs, artworks and printings. They would only pay regulatory fee for change of artwork, which is one-off.

In our backyard in Nigeria, you would discover Sprite now sells in white PET bottle with very simple sleeve design instead of the old green PET bottle and colored sleeve design of yellow and green. It to save cost as well. Sprite content has always been of white color. Why was is it then been marketed in green bottle? They wanted us to see it as a natural ‘green’ unripe orange drink. Buying colored resin (material that is being used for plastic) is expensive than buying white one. That’s one of the reasons the bottle of Sprite was changed from green to white. But everybody is not aware.

With high cost of production across sectors, technical managers, marketers, business planners, accountants, analysts, quality control specialists, researchers etc have to do what is called value re-engineering of products and services so as to eliminate non-value-adding features of a product or services, and see where costs can be avoided completely or minimized to enhance profits, especially in markets/countries where disposable incomes are low.

At a point in the past, a popular airline hostess suggested, in one of their value re-engineering meeting, that it was good they stop providing coffee/tea cup lids that were being served aboard their flights because many passengers only collected their drinks and flung lids away instantly. So they were wasting money producing tea cup covers that passengers were not using. The airline’s management took this suggestion and coffee and tea cup lids productions were stopped. They were able to save hundreds of thousands of Pounds

Volkswagen and BMW just changed their logos from 3D to simple 2D. 3D printings eats up more ink than 2D. They were done to minimize costs.
One can go on and on to mention many products and services that have passed through this process and are still passing through it.

A lot of products and services in Nigeria have gone through this similar exercises but which consumers would think they were done because of them. No. It’s was done to increase the bottom line of their Profit or Loss Account.

Now that MTN is going Plc across Africa, we should expect more of this re-engineering on their products and services.

Maximus85:


New logo is the best. Enough of the decorations

OK. So, in the eyes of good graphics designer, what makes a good logo? It’s simplicity?

Mariangeles:


Really?

I think the new logo is just…bland.

A year from now we won't even remember the old logo. I think once the rebranding gets into full swing with new store looks and merchandising you'll appreciate it more.

The old one is better...they should sack the entire branding team for recommending nonsense to management.

The new logo is ugly abeg. The old one is way better

Every where you go

The old color is better than new one

Not really but na 5k I dey do every 3 weeks. So now I am having close to 30gig and e no get how I wan finish am within 1 month

Justinlean02:
seems like you're not too active on the internet cause that's a 3-4weeks tops data for me. MTN is annoying

dawnomike:
Is that why their network has been terrible of late!!?

Very terrible. It's sad.

TjoBATHONG:
Wow Pictures!



https://www.news24.com/fin24/companies/take-a-look-mtn-unveils-new-logo-20220216

On top their useless network?

Same way Nigeria politicians are trying to rebrand themselves, but na still the same people!

TjoBATHONG:
Wow Pictures!



https://www.news24.com/fin24/companies/take-a-look-mtn-unveils-new-logo-20220216

They tried to cut down the color cost.

Same same

Drab

walemoney007:
Good one

But make dem reduce the price of their data

By now, 1.5GB for one month no suppose pass #600.

For your Yeye mind. When there is 780 for 3gig, valid for 30 days.

Time to start billing their customer and subscribing them to useless plans

Is that why they are now selling Ngn500 for only 1GB instead if 1.5GB ?

TjoBATHONG:


From old colourful design to sleek black logo.

Black and white printing is always cheap

Reeb2244:
For your Yeye mind. When there is 780 for 3gig, valid for 30 days.

hmm

Which plan be that abeg?

Mariangeles:


OK. So, in the eyes of good graphics designer, what makes a good logo? It’s simplicity?

Memorability, functionality etc. And a graphic designer is not a logo designer. U gerrit?

Maximus85:


Memorability, functionality etc. And a graphic designer is not a logo designer. U gerrit?

To be honest, that logo is beginning to grow on me real quick.

What are logo designers called then?

Mariangeles:


To be honest, that logo is beginning to grow on me real quick.

What are logo designers called then?

Logo designers or brand identity designers.

See, a logo designer might not even know how to use a design software. 90% of a logo design is not done on Adobe Illustrator, or CorelDraw.

As a logo designer, after doing 90% of the work, I can them contract a graphic designer to design my raw ideas.

Mind you, you can be both. Just like I am.

Maximus85:


Logo designers or brand identity designers.

See, a logo designer might not even know how to use a design software. 90% of a logo design is not done on Adobe Illustrator, or CorelDraw.

As a logo designer, after doing 90% of the work, I can them contract a graphic designer to design my raw ideas.

Mind you, you can be both. Just like I am.

Anyone with a creative mind can be a logo designer right?
Chai! You are giving me ideas o.
I might even consider becoming one. At least, let me explore that fairly artistic side of me.
D
Since you say a good logo should not have to be complicated. And I like simple drawings too. I mean, that MTN’s new logo was practically drawn with a yellow and black crayons.
And there are never errors in art. Hehehehehehehehehe

So, how do you promote your work?