Assessment Brief
This module is assessed through one graded element worth 100%. You must achieve at least 50% to pass this module.

PART A – BUSINESS REPORT (70 MARKS)
In the role of a Management Consultant, you are required to undertake an overall strategy review of Tesla and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module.
PART B – POWERPOINT PRESENTATION (30 MARKS)
In the role of a Management Consultant, you are required to provide a short PowerPoint presentation to the CEO of Tesla on key points of interest and relevant recommendations to the CEO regarding future sustainable development.

TESLA CASE STUDY – BACKGROUND READING: AVAILABLE IN THE CORE TEXTBOOK VIA THE HUB

De Wit, B (2020), Strategy, An International Perspective; 7th edition, Cengage Learning EMEA, Andover, Hampshire

STUDENTS ARE EXPECTED TO CONDUCT THEIR OWN INDEPENDENT RESEARCH FOR THIS COMPANY ALSO.

TESLA MANAGEMENT CONSULTANCY REPORT

PART A- Business Report (3000 words) – 70 MARKS
In the role of a Management Consultant, you are required to undertake an overall strategy review of Tesla and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module.

 Task 1 -The External and Internal Environment (15 Marks)
o Identify and critically analyse the external and internal environment for Tesla using relevant models.
o Discuss in more detail what you consider to be the 3 most critical factors emerging from your analysis.
o Determine Tesla’s current sources of competitive advantage and critically evaluate how they maintain and build on this competitive advantage.
o Support your arguments with academic literature and references to other similar real companies.
 Task 2 – Strategy in the Global Environment (15 Marks)
o Using relevant models for analysing how organisations enter into foreign markets, critically evaluate the motives for Tesla expanding internationally and explain how this impacts their overall company strategy.
o Provide justified recommendations for the different strategies Tesla can use to compete in the global environment.
o Support your arguments with academic literature and references to other similar real companies.
 Task 3 – Corporate Strategy (15 Marks)
o Evaluate and critically analyse the use of horizontal integration, vertical integration, outsourcing or strategic alliances.
o Provide recommendations as to how Tesla can increase their profitability.
o Support your arguments with academic literature and references to other similar real companies.
 Task 4 – Strategic Purpose – Ethics and CSR (15 Marks)
o Using relevant theoretical models analyse and evaluate Tesla’s CSR strategy.
o Identify and critically discuss the main ethical issues which Tesla currently faces and provide recommendations as to how they can address these.
o Support your arguments with academic literature and references to other similar real companies.

Presentation and Structure (10 Marks)
 Assessment Self-Evaluation (N/A)
You should self-evaluate each single task of your report by using the rubric provided in the marking guide and attach it to your report. The template for this can be found in the marking guide section.

Word count: 3000 words
Your report structure should include the following sections:
Cover page (University cover sheet)
Table of Contents
List of Abbreviations (if appropriate)
Introduction
Task 1– The External and Internal Environment
Task 2 – Strategy in the Global Environment
Task 3 – Corporate Strategy
Task 4 – Strategic Purpose – Ethics and CSR
Concluding remarks
References
Assessment Self-Evaluation
Appendix (if appropriate)
Word count – only applies to the main body (shown in bold); i.e., cover page, table of content, list of abbreviations, references, assessment self-evaluation and appendix are not part of the 3000-word count.