The Lock and Keys Scenario

I find this topic fascinating. One would ask how it concerns sales. It's an analogy to describe an analogy about how to sell to your market. I got it from a book I am reading.

The lock and key scenario explains that a man does not just go and make a key and then run around to look for a lock that the key would open.

It is better than to find a lock and then fashion a key that fits it.

This explains how many people go into the market. They create a product and then start going about looking for customers.

The best approach I've learnt is to create products and services for a starving market.

It works better that way and would save you a whole lot of stress.

It puts you in the helluva Badass Mood.

Yea.
You get to stop hustling
You get to stop spamming
You get to stop begging for purchase
You get to stop making unnecessary discounts.

It's time to do it better.
Yo stop looking for shortcuts, and start using the path that works