What is copywriting?

When you talk to your potential customer over the phone or in person, chances are pretty much high for you to sound honest, genuine and helpful. But when you connect with the same audience via a copy or your website, things might not work the same. People can judge your copy as marketing drivel or a sleazy sales talk. Unfortunately, I have come across several copies featuring a dash of sleaziness or creepiness without anyone noticing. Eradicating the marketing prattle and coming up with an effective copy isn’t easy but it is doable.

Typically, copywriting is a rare combination of words that compels both current and potential users to take adequate action; make a purchase or request a demo, subscribe to the newsletter and so forth. According to Michael Aagaard, In order to get a conversion, the process has to end with your potential customers agreeing that what they will get in return is worth more than they have to part with.

Now tell me something- Have I succeeded in capturing your attention yet? Yes, that’s great! Now I’ll reveal how to grab someone else’s. Understand your reader can’t have it all or pay attention to each and every aspect. Our brain is like that — in order to understand things in a proper manner, the brain requires to focus on specific information or else it won’t be able to digest everything. So what are you sitting tight for? It’s time to come up with compelling and representative of what your business stands for. But before that let’s get acquainted with a few basic yet dangerous copywriting pitfalls one by one to step up your content game and keep readers eyes glued on your page.



Mistake #1: Writing for yourself

There are times when you get so self-obsessed that you don’t even realize the fact that you are communicating something that feels appealing to you and not your target audience. No, never do that! Make sure that you copy speaks to the consumer of the content so they can easily relate to it. This will increase brand attachment. Other than this, writing to the wrong person can be considered as a silly yet costly mistake. Let’s say for example you are selling a family car, make sure you don’t do gender stereotyping by writing to all the dads because moms are the ones who have the final say in.

What can be done? Research thoroughly, make sure who are you pitching to and then write.



Mistake #2: Long sales copy

Long sales copy have become the thing of past! Gone are the days when people used to read copy longer than 1,000 words. Today, they simply skim as there is too much daily content out there to get through it all. But that doesn’t mean you can’t throw up 3000 random words and expect your end users to engage with it; all it requires is to be good; perhaps great.

What can be done? Be prudent with each word, but test long copy do you think it can increase your conversion rates? If not, keep things short and crisp. An idea or a concept is considered unique only when it successfully transcends its predecessor and serves its purpose in a better and more precise way. In addition to this, keep monitoring the analytics of your existing web pages especially those which have been published on a recent basis. High bounce rates and low conversions directly point to copy that needs further tweaks.



Mistake #3: Ignoring SEO

As we know that websites have become a necessity in 2019, more and more copies are going to end up online. Thus, you must keep this in consideration that even basic search engine optimization (SEO) while crafting words. Use the search term, observe how people look for your product and use those important phrases. Missing out these small points can decrease your sale and web visit to a great extent.



Mistake #4: Saying it all


You can read the full article here => https://www.relevance.com/10-copywriting-mistakes-to-avoid/