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Little mistakes most small business make - Business - Nairaland

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Little mistakes most small business make by Saheedbakare(m): 3:32pm On Mar 08, 2022
STEP UP YOUR GAME*

Whenever I receive a broadcast message like “Please help me repost, my customer may be on your contact list” and what you sent to me does not even worth it, even if I’m in the position of someone that needs your product I may not buy, but for the sake of humanity, I just smile and post it anyways, though there are some I don’t post too, that’s just the reality.

Now let me site an example

I have a friend that bakes cake, in fact she’s really good at it, but the issue is she doesn’t reside in my state talk less of my community.

Whenever she wants to do a promo I normally receive her broadcast message, she’ll send the graphic design, little content, sometimes she sends some of her cake pictures too. But all of these are not catchy enough.

I’m not a WhatsApp promoter, I don’t have a WhatsApp tv, so she should know that most of the people that’ll view my status are those close to my vicinity.

She should also know that there’ll be various people that’ll be offering the same service if not better than hers in my area as well.

Let’s look at one of this package, I couldn’t find her own, but it’s similar to this

• A mini love cake
• A cake parfait
• Chocolates
• A love card
• A bottle of non Alcoholic wine
*All for 10k*
*Delivery 3k outside her state (within south west)*

Anybody can give this kind of offer, even if you want to patronize her just because you trust me, what are the things that will be stopping you from buying
1. Distance 2. You can get the same offer from someone closer to you

But what if she added this to the package

• Payment on receiving order
• Free delivery to your doorstep (within southwest)
• Compensation fee of 5k if you don’t get what you ordered for(She’s a pro, so she shouldn’t have any issue with this)
• Get a free 2GB data if you refer another person
*All for 15k*

What have I done here
1. Guarantee 2. Easy to get 3. Bonus

If you’re a true lover of cake which one will you go for, definitely you’ll jump on the second one, but if you calculate the price, she’ll be gaining more with the second offer than the first one.

People are not after what your product is offering but they are after what will be their benefit when they buy from you.

We are just born selfish

I wish to cite another example but this is getting too long

Don’t forget to share, like and comment if you gained something from this.

To your business growth
Bakare Saheed

*PS: If you’ll want me to use your business as an example, Kindly reply to this post let’s see how I can be of help*

1 Like

Re: Little mistakes most small business make by 1KOBONAIRA(m): 7:43am On Sep 07, 2022
This was informative.

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