Ever been in this situation? You’re on the bus to a property viewing you arranged several days ago and have travelled over an hour to visit. Just as you approach your stop, your phone buzzes: the viewing has been cancelled.

Renting property is not like it used to be. In the past, adverts would be posted in newspapers and shop windows, with the process of filling a room often taking weeks or even months. Nowadays, it’s very common for a property to be listed online and filled within the hour.

We can pinpoint technology, the pandemic, the rising housing crisis, the economy and countless other factors as the cause for this change, but the real question is – what does this mean for renters? And where is this trend going?

Online Viewings – The New Normal

In 2020, no-one was legally allowed to enter another person’s home, meaning in-person viewings were temporarily suspended. Digital viewings had already been creeping in, but with this legal change, they quickly took to the mainstream.

360 photography allowed prospective tenants to digitally “walk around” the property and even jump from room to room. Video tours, uploaded by agents, landlords or flatsharers created the opportunity for tours to be shared online between friends, partners and families for critical inspection. Like detectives, prospective renters and buyers would comb these videos for clues, to ascertain the suitability of the home they were latching themselves onto.

Today, in-person viewings are back, but no longer a mandatory step in the renting/buying process. In fact, due to the hyper-competitive market in big cities, it’s common to put down a holding deposit on a property you’ve only ever seen online – thus beating the competition.

The practice is flawed, and it’s easy to dupe, mislead or obscure major flaws of a property when shown via online video. However, for some people, it’s simply the most convenient option. Viewings are often only available during normal working hours – making them difficult to view for most people that work a 9 to 5. For those moving from far away (including overseas), it’s a convenient way to secure a flat before you’ve arrived in the region.

How Can Online Viewings be Optimized?
If we are moving into a world in which renting (or even buying) without viewing is the norm – it’s essential that this is optimized. Many letting agents are already working on this, and here are some of the most effective and interesting innovations we’re seeing when it comes to online viewing technology: Read More here