10 Magical Ways to create a Fortune with your advertising

When you approach advertising correctly, the possibilities are endless. Also, as a tiny business or even a sole entrepreneur, you may outgun the big boys. Even huge corporations are not immune.
Here's how to do it.

The first secret is likely the most difficult to master. I must issue a warning—You have to be tough!

You'll be informed over and over that the methods I'm about to share are incorrect!
But I'm not here to pick a fight. My sole purpose is to assist you in selling more products and services through advertisements. As with most of any successful life, you must go against conventional wisdom.

To win big, here is what you must do.

1. Always include a headline:
Your title can be as long as you want it to be. Tell your prospect what he or she will get out of it. Begin your ad with the most compelling benefit-driven headline you can think of.
Always make a remark and respond to this query in your prospect's mind: "So what?"
As a headline, avoid using your logo or other "me" signals. Messages addressed to "you" should be used. For further information about this, See Ted Nicholas' book "Magic Words That Bring You Riches" for help with headline writing.

2. The ad's size:
Keep in mind that the more you tell, the more you sell.
A big commercial has the advantage of putting you on an equal footing with the competition in the eyes of the consumer.
Also, keep in mind that perception is reality in marketing.
If your ad supplier limits you to 1/4 or 1/2 page, always go for the largest ad size possible

3. Fill your ad with benefits:
Benefits are what sell. Beginning with the headline and throughout the copy,
show benefits of your product or service.
Here’s an example;
- “Six Reasons Why You Should Choose…
(Your Product Name)”

Due to character limit, we’ll continue in my next post!!!

Hope you learnt something today