Integrating 3D and augmented reality (AR) into a website is becoming increasingly important in boosting brand loyalty and customer engagement. In fact, more than 70% of customers today expect their service providers to provide an AR shopping experience. Retailers should thus use digital technologies as a liaison throughout the consumer's purchasing journey to attract new customers and retain existing ones.
 
AR Is a Critical Component

The pandemic has revolutionized the way people shop, with many people shunning physical stores. Recent studies suggest that customers have developed a fear of touching products physically.

As a result, allowing customers to digitally analyze items via AR has become a must. Nonetheless, a large number of brands are struggling to create the ideal interactive and virtual content. When implementing AR, brands should consider the following approaches:
 
Using Social Commerce to Recreate the Store of the Future

A brand can use various methods to build engaging shopping experiences, not only to reach a new, wider audience but also to obtain sales virtually. The overall objective is to provide an in-store or virtual experience and a physical exhibition that boosts consumer engagement.

For example, Ray-Ban, a premium eyewear firm is integrating try-on capabilities on Instagram. Moreover, the brand has collaborated with Facebook to release its inaugural pair of smart glasses. They then generated Ray-Ban Stories, giving customers the liberty to capture videos and images without pulling their phones out.

Customers can also capture photos and video footage and upload them on their social media platforms with the help of Facebook View. Currently, various brands are integrating AR in their websites directly to help customers visualize products before purchasing. 

Leveraging AR and 3D to Accelerate E-Commerce

Many retailers today are still finding their way to new technology. Apart from the high costs, they are facing many other challenges. For instance, developing 3D product models requires a professional to create a digital model first, which can be costly. However, advanced technology where numerous product images are captured from various angles to develop a virtual model could reduce 3D modeling budgets significantly and accelerate a complex process.

Such models are engaging strategies that allow customers to envision products. Customers can visualize products in their physical environment and have an engaging experience when AR is integrated.
 
Join Export Portal Today!

Export Portal is a big supporter of fair international trade. Register on our site today and get the best for your business!

#ExportPortal #augmentedreality #brandloyalty #shoppingexperience #digitaltechnologies #3D #AR