THE RELEVANCE OF DIGITAL MARKETING TO YOUR INDUSTRY
MY INDUSTRY: FASHION

Fashion marketing is a very important element of the fashion industry, because it operates at every level of the fashion system (supply chain to product development through to retail). The role of digital marketing is very important in fashion because it brings the whole world to the customer’s door step in one click. It can be identified as form of direct marketing that connects the buyer with the seller electronically through interactive technologies such as email, websites, online forum as well as news groups, television, mobile communications etc. It’s main objective is to raise awareness information, persuade and encourage consumer engagement with the brand. [www.premiumdigitalmarketing.ng][www.mudii.ng]
BENEFITS;
• It is the most powerful form of marketing
• It is more cost effective than mainstream marketing
• You can get qualified buyers through the use of SEO
• People now prefer to shop online
• Ability to target and focus on your ideal buyer