Selling online whether on social media like WhatsApp, Facebook, Instagram etc, some online marketplaces or the popular e-commerce sites or even your own ecommerce website has become really popular.

There's hardly any business owner now who doesn't have some sort of online presence, even if it's a small WhatsApp group.

When people are embracing a new way of doing things it means they are seeing some results.

From investors showing interest in ecommerce to key metrics like sales volume, active ecommerce site users etc seeing a spike in recent times to gaining acceptance from shoppers, e-commerce in Nigeria is booming.

This got me asking, how can I make money selling online?
What can I do to improve my survival odds as a business?
What should I keep in mind before I launch?