In today’s competitive market, you have got to stand out in order to succeed. Starting a business from scratch is a great way to learn business strategies. Marketing is the key ingredient. If you invest in marketing from the start, your chances of progressing become greater with time. You can think of using social media sites or web pages for branding purposes. Hiring Wikipedia Consultant or other SEO experts can help you in driving good traffic toward your page. Rewarding customer loyalty, building an online presence and phenomenal customer service are other major key ingredients.