The rise of social networks has led to the possibility that any user can generate and share content. Based on this context, ブランドコスメ are increasingly aware of the importance, scope, and influence of users on social networks, which has led them to seek the participation of these users to transmit messages about their brand or product. To increase your visibility, present new products, publicize promotions, improve your reputation, or increase your sales.

What is Influencer Marketing
It is a marketing technique that identifies and attracts well-known personalities or opinion leaders who exert influence and can help a brand connect with its target audience. It allows brands to transmit messages to their target audience, achieving a high impact among the influencer's followers and increasing the closeness and credibility between the brand and its community.


What are Influencers
People who generate information about brand cosmetics, services, or, thanks to the phenomenon of social networks, any topical issue. They regularly specialize or talk about a specific topic or category.
In short, these people not only influence opinions but also trigger changes in attitude and behavior in their audience.

Benefits they bring to brands.
There is a constant struggle to make themselves known and survive in the market. Influencers, and content creators, with their opinions, can encourage their followers to buy.

So the following benefits of carrying out an influencer marketing strategy
• Improve the image of the brand or company
• Build brand awareness
• Increased traffic to online and offline stores
• sales increase
• Lead capture
• Increased social noise
• Identification of potential audiences.
• On many occasions, they are more effective than traditional advertising (television, radio...)
• Generation of own and attractive content.
They mean that brands like クリスチャン ディオール are putting more and more effort into campaigns with bloggers, YouTubers, and Instagrammers.

How to find and choose the right influencer
Finding influencers you want to work with is a time-consuming process. You can hire an agency to take the entire campaign or do it yourself. If you choose the second option, we give you several tips:
• Search for tags or hashtags related to your sector.
• Search for popular posts and explore the hashtags used to discover new influencers in your industry.
• There are influencer search tools such as Blog on Brands,
• Number of followers
• Channels in which it appears
• Reach of your publications or post
• Engagement
• Created content (must be original and exciting)

How to measure the impact
We know that this is one of the most challenging steps to carry out since, at first glance, you can see if an Influence Marketing campaign has gone well or not. But it is necessary to delve into different metrics to know precisely the report and the benefits it has generated for us:

qualitative metrics
- Interactions following the post with the influencer's message
- Connection between brand and fans (followers)
- The influential public showed interest
- Feedback from user communities.
Quantitative Metrics
- Number of publications on blogs and social networks
- Engagement of the publications (likes, comments, shares
- Number of clicks on post links
- Number of conversions of the clicks made (purchases, registrations, etc