itel P38 battery lasts longer. Coupled with the super-fast charging technology is a big battery. The P38 smartphone has a 5,000mAh battery while the P38 Pro does one better with a 6,000mAh battery. This gives you 3X Battery Life Performance than other phones. In standby mode, the P38 smartphone stays On for about 558 hours, while the P38 Pro goes on for 823 hours. With this, you don't even need to turn off your phone throughout the night.

What's more, you can enjoy 230 hours of non-stop music or, if you're big on videos and movies, you get 22 hours worth of videos on a single charge with the P38 Pro. The inclusion of the AI Power Master also enhances the efficiency of your battery, allocating the most power to your most used apps, while saving power on the least used apps. This artificial intelligence is one way itel has remained a trusted big battery phone over the years.

You can do more with itel P38 large storage. There's no contest. The 64GB built-in storage of the P38 Pro is a chart topper in the market. No other brand within its price range comes close. We're talking about 12,000 songs on your smartphone without an SD card. But that's not all, the itel P38 Pro also supports memory extension up to 256GB. You have no worries whatsoever as far as storage is concerned. The 2GB RAM is enhanced with a RAM Memory Fusion technology, using an intelligent invocation of 2GB ROM, providing additional space for smooth operation, even when you run multiple apps at the same time.

No lags. No stagnation. Just smooth running all day long. As for the P38, storage is market competitive at 32GB and 2GB RAM.

Beyond performance, the itel P38 series is stylish and classy. Define your own style with the itel P38 series. The P38 offers a choice of three colours; Nebula Black, Galaxy Blue or Spruce Green while the P38 Pro is dynamically distinct, offering you a choice of either the Night Black, Mini Green or Ocean Blue. The beautiful and bold colours complement the slim and elegant profile of the series, as well as its 6.6-inch HD water-drop fullscreen and 2.5D curved edge.

Beyond looks, the P38 series is equipped with crystal clear dual rear and selfie cameras that work interdependently to help you with the smallest of details. Here's your one chance at a truly functional and aesthetically-superior smartphone.

Lastly, itel P38 is a budget phone. What better way to wrap it up than to reveal that you can actually afford this piece of mind-blowing technology? At just N48,000 for the P38 and around N62,000 for the P38 Pro, this is certainly the best deal of the year. You can pick one at any authorised retail store nationwide and enjoy 3X more power, more fun, and more value.