For your services or business to grow you need customers

But for your business to continue being in operation and thriving at the same time, you need LOYAL CUSTOMERS

These are customers that know, trust and recommend your brand

A loyal customer can introduce your business to another hundreds of new customers, this kind of customer will always come back to patronize you when needed

Loosing a single loyal customer can be damaging to the prosperity of your business

Therefore certain measures needs to be taken in other to keep your loyal customers

You can follow the outlined steps below to keep them:

� NEVER REDUCE THE QUALITY OF YOUR PRODUCT AND SERVICES

� NEVER GO OUT OF STOCK

� ALWAYS UPDATE YOUR OFFERS

� INFORM THEM EARLY, IF YOU WANT TO EFFECT A CHANGE IN YOUR PRICING POLICY

� TRY TO FIGURE OUT WHAT THEY LOVE ABOUT YOUR PRODUCT OR SERVICES, LEVERAGE ON IT TO MAKE THEM KEEP COMING FOR MORE

� ALWAYS PROVIDE INFORMATION TO THEM BEYOND YOUR PRODUCT

� REACH OUT TO THEM ALWAYS, NOT JUST WHEN YOU WANT TO SELL TO THEM. LET THEM FEEL YOU CARE ABOUT THEM

� GIVE OUT PROMOTIONAL OFFERS ALWAYS

A LOYAL CUSTOMER is worth millions in your account

-Olawale Ganch