If yes, this is for you

Today I'd be addressing one mindset faced by most people engaged in marketing and Selling...

and that is the mindset of "having a good product is all you need to make sales".

Now don't get me wrong, having a good product is good, infact it is awesome but having a great offer accompanying the product/service you are offering is even more excellent.

If you know me well, you'd realise I'm a very practical person, so I will love to illustrate this with an example.

Lets take a look at mobile networks:

Mtn And Airtel have a strong network in your area of residence but mtn offers 3 gig for the sum of 3000 naira and Airtel offers the same 3 gig for 2500 naira.

My question is this;

On which network will you purchase data?

Considering the fact that you own and use sim cards of both mobile networks and the network coverage from both service providers is great.

I'm certain you'd go with Airtel

The reason is simple, why pay more for a product/service when you can pay less?

Now this is the beauty of creating offers

It helps you compete effectively and also helps you drive sales.

Your porential customers will always go for what is of benefit to them

The secret is simple...

Instead of selling your products/Service, create an offer around that product and sell it.

This is why you should learn how to create seductive offers

When this is properly implemented, you will never struggle to make sales.