Hurray, you just completed your registration as a realtor in Nigeria…what is next?

WHERE DO YOU GO FROM THERE?

How do you start to tap into the multi-millions you were probably promised before signing up?

With 10 years experience, working with over 20,000 realtors, we have seen some agents become highflyers while some, who sign up with much enthusiasm to make sales and succeed, unfortunately, dropping out after a few months.

It’s good to be excited as a realtor. That’s an important factor in selling; because when you feel excited about what you do, you attract positive vibes to yourself -including clients.
An action plan is a necessary route to becoming a success real estate agent. This article will show you how to get started; and different strategies, you can implement to get clients even as a complete novice.

CHOOSING YOUR NICHE
The first thing to do, after signing up, is to decide what type of real estate agent you want to be; what type of real estate product you are marketing.

It can be:

Residential homes
Commercial assets
Landed properties
High-rise building;
Or real estate trading/investments.
Indeed, Real estate is an umbrella term that encompasses different aspects of property acquisition, marketing, and development. As a new realtor, you can decide to specialize in one or more aspects. You need to know that the ease in selling each aspect of real estate product varies across the board; due to the nature of the clientele. Hence, it’s often advisable to start small and walk your way to the top.



For instance, a unit of a High-rise building cost over 400 million naira. It’s more difficult to find high-networth client who will pay such a huge amount than it is to find one that will pay one million naira for a plot in Ibeju Lekki.



Before a realtor can succeed in concluding sales in the high-rise category, he or she will need years of training, education, requisite experience, and would have built a client base. Whereas it might take just a phone call and one site visit to close a deal on landed property. For this reason, realtors are advised to groom themselves on the much easier market, which is the starting point, to build confidence and garner experience.



Let’s now look at strategies you can leverage to generating clients even as fresh realtors.

YOUR NETWORK
Over the years, we have noticed that 80% of new agents sell first, to their already existing network. This is because there is already a bond with the client base. Si, it is easier to sell to them. The best way to start selling is to leverage your existing contact list.

You can achieve this in a couple of ways…

LEVERAGE YOUR NETWORK THROUHGH SOCIAL MEDIA PROFILE
An average Nigerian TEEN has an account on at least one social media platform. According to a report by Statista, there were over 36 million Facebook users in Nigeria, accounting for 16.5 percent of the population; as of March 2022. Overall, 33.2 percent of users are between the ages of 25 and 34 years.

On these platforms, are friends, family members, uncles, aunts, cousins, high school buddies, and colleagues from previous workplaces. cultivate the habit of getting words across to them, about your new venture; you will stand a chance to secure your first client or a referral from them.

TAP INTO THE POWER OF WHATSAPP STATUS
What’s app status is another powerful marketing tool to utilize. WhatsApp status is another means to reach your contact with messages about your real estate brand. It might be a hassle or inappropriate to send a direct message to your contact list. But any mutual contact of yours can see your profile status and view your updates.

GET THE WORD OUT THROUGH CALLS
Another way to leverage your existing network is by simply calling them. A direct conversation allows you to explain more and also get feedback.

2. ASK FOR REFERALS
A referral is the easiest way to close a deal, as a real estate agent. People are generally more receptive to any product when it’s recommended by a friend. How many times have you bought a new item simply because a friend recommended it to you? Many times, I guess. Real estate works the same way. Encourage your existing contacts or clients to refer you to their friends and associates who are looking to buy a home.

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