When buying great jewelry at a retail store or online, one of the hardest things you can do is evaluate the true value of the jewelry you are going to buy. This is especially difficult when buying designer jewelry whose value is outweighed by the popularity of the name and label. A 2 carat diamond ring from a famous jeweler such as Cartier or Harry Winston will cost much more than a similar ring at your local jewelry store. But that doesn't mean the piece is worth more. Keep in mind that buying luxury jewelry does not mean that you will have more valuable jewelry. In this regard you can get tips from jewellery guide online.

In fact, many of the best designers can avoid inserting cheap materials into their jewelry because they know that the name is the main reason people buy from them. Now, this does not mean that all well-known jewelers use this approach. In fact, some of them offer a quality that is much higher than what you can get from other jewelers. But you can find great jewelry if the best designers set prices that exceed your budget. Remember that quality is paramount.

Here are some tips you can use to find out the true value of your great jewelry:

1. Diamonds - If your fine jewelry contains diamonds, they will create the most value for your jewelry. It is important to find out the quality and weight of the diamond in your cut first. Any reputable jeweler must be able to tell you about the quality of the diamonds in your piece. You should ask your jeweler about the purity and color of the diamonds used. If you are buying solitaire, you should always ask if your diamond is GIA, EGL or IGI (the three main diamond grading authorities) certified. If not, you may want to think twice about buying a particular piece of jewelry.

2. Metal - If you buy gold or platinum, always look for an inscription on the piece that indicates the type of material used. Look for 10 carat, 14 carat, 18 carat or 24 carat gold and 900 or 950 platinum. With gold, the higher the number, the higher the purity of the gold. 14 carats is 54% gold and 46% other metals. 24 carat 100% pure gold. Platinum 950 is 95% pure platinum and 5% ruthenium. Try to get a good feel or even the exact weight of the piece. The heavier the piece, the more valuable the last.

3. Price - Just because a jeweler charges too much doesn't mean it's too high. Jewelry prices are not an exact science. In fact, the price of one jeweler can vary significantly, even for the same item. Therefore, before making any decision, it is important to shop at as many different jewelers as possible and get the most value. Once you've gotten all the bids, try calculating the average cost of the item, first getting rid of the highest and lowest quantities, then averaging the remaining bids.

If you can use these 3 tips every time you shop for great jewelry, you will feel much better about your purchase and will find great value every time.