If you are an eCommerce Merchant and looking for the best additional selling channel for your business, you should add Google Shopping to your list. The reason for putting the Google Shopping Marketplace on top of the list is the popularity and the customer trust in the brand name.
According to the reports, 60% of product selling starts from a Google Search. If we take an example of a customer, 2 customers out of the 3 will start the search from Google for their desired product. The reason why Google is known as one of the best Marketplaces for selling is the variety of changes, they add every year to their selling ecosystem.

As per the recent Google Shopping seller policy, it is free of cost for the sellers to list their products on Google. However, if you want to promote your products, you might need to pay some nominal charges to Google for advertisements. Let’s discuss deeply, why Google is one of the best additional selling channels for eCommerce Merchants.

1. Ensured Return of Investment:
Google offers to ensure ROI (Return of Investment) to the merchants that are listed on the Google Merchant Center. As per Google’s policies, the merchants can easily get a refund in case they find the platform not suitable. Furthermore, the fact that attracts the merchants more is Google Ads. Google runs various promotional campaigns based on analytics which helps the eCommerce Merchants to be in front of their customers all the time.

2. Authentic Customers and Traffic:
The other most amazing fact about Google Shopping is the audience base. Google has the most honest and authentic customers around the globe. The Google ads provide the products along with the prices and all the required details which makes it easier to make their decision for purchasing the products.

3. Largest Customer Audience:
Undoubtedly, Google has the world’s largest customer audience. We can understand this better as every smartphone user needs Google every day up to 10 times for hovering over his desired list. If you are planning to present your inventory to a large audience base, Google Shopping might prove itself the best choice for eCommerce Merchants.

4. Be the best from the rest:
As everyone knows being an eCommerce merchant is not an easy thing in today’s time. The number of eCommerce store admins and eCommerce start-ups is increasing enormously. If you are looking for a kickstart that can provide you with a head start Google Shopping is surely the best choice for you.
The eCommerce Merchants using WooCommerce, PrestaShop, OpenCart, and Magento 2 can also list their inventory on Goole Shopping with the Google Shopping integration plugin.

Do you know!!
Do you know that the eCommerce merchants having their eShops based on OpenCart, PrestaShop, WooCommerce, and Google Shopping can also integrate their eCommerce store with the Google Shopping Marketplace? According to Google’s most recent merchant policy, Google made the listing of products free of cost for merchants worldwide. The major advantage of integrating these eCommerce shops with Google Shopping is that the eCommerce store admins can escape managing the same products on two different platforms. The reason behind this is that the Google Shopping connector offers automated data synchronization with real-time order tracking.

In the end:
As an eCommerce merchant, listing your products on Google Shopping can help you to have a head start from your busy neighbourhood competition. Furthermore, the platform offers an easy-to-use platform to the eCommerce Merchants which encourages them to get in touch with it. After the discussion, we can say that Google Shopping is a give-it-a-go platform for eCommerce merchants for starting or integrating their eCommerce Businesses.

URL: https://www.knowband.com/google-shopping-integration