Too many people worry about the title that they’ll have when the start up a business.

There’s too much angst and time spent over whether you should be the Chief Executive Officer, Chief Everything Officer, Founder, Customer Experience Officer, Proprietor, Chief Visionary Officer and what have you.

It’s not of primary importance what you call yourself in the early days so long as you’re paying attention to the key business functions that have to be fulfilled.

And what matters especially in the early days is the recognition that nothing happens in the business unless a sale is made.

If you don’t have customers, there’s nothing to be a CEO over.

If there are no customer orders and nothing to fulfill, then what are you being a Chief Visionary Officer over?

In the early days your primary responsibility is making sales, or hiring the person who can bring in the sales for you.

It is only after you have sorted out the initial issues around traction that you can now be occupied about what your official titles should be.

I’m not saying that you should ignore organizational charts and good business management principles and practices, but rather focus on gaining traction and getting sales which is the lifeblood of the business.

Once we have a healthy business going then we can come up with all the titles that we want, because we have validated the business idea and we know for a fact that we have a going concern.