Enterprise management is a challenging task for any company, but it can be especially difficult for MLM companies. The enterprise management challenges in direct sales can be grouped into two categories, internal and external challenges. Internal challenges are related to the company's management structure and culture, while external challenges involve market competition or financial constraints.

Direct sales organizations are always facing several internal challenges. These internal challenges often take time and energy to manage, as well as resources that can be difficult to come by. There are many different aspects of a direct sales organization that need constant attention and work, so it is important for them to know what they should focus on in order to improve their own company. The internal challenges direct sales organizations face are managing compensation plans, collaboration among teams, commission and payout management, etc. External challenges are how to beat the competitors in the market, how to overcome man-made and organic disasters etc.

Customer relationship management is one of the challenges of MLM enterprise management. CRM is an organizational system that involves a company's relationship with its customers. A CRM helps streamline sales, marketing efforts, customer service, accounting, and management for growing companies. It includes all of the interactions between a company and its customers, such as customer service, marketing, sales, and after-sales support. CRM enhances the customer experience by giving them more personalized attention in order to make their dealings with the company more efficient.

Performing surveys among customers is one of the solutions for maintaining customer relationships. A customer satisfaction survey is a questionnaire designed to help businesses understand what their customers think about their products or services, their brand, and their customer support. The general purpose of customer surveys is to assess how satisfied your customers are with different aspects of your product/service. Identifying unhappy customers is as important as identifying extremely happy ones.