Stats: 3,191,493 members, 7,944,430 topics. Date: Monday, 09 September 2024 at 04:14 PM |
Nairaland Forum / Nairaland / General / Business / How To Create A Strong Buisness Name And Expand Your Brand (457 Views)
Reasons Why Business Owners Struggle To Grow And Expand Their Business / Grow And Expand Your E-commerce Marketing Business / Get A Business Plan To Set Up And Expand Your Business (2) (3) (4)
How To Create A Strong Buisness Name And Expand Your Brand by StellaAyomide(f): 9:59pm On Jul 29, 2022 |
“If you want to be truly successful, invest in yourself to get the knowledge you need to find your unique factor. When you find it and focus on it and persevere your success will blossom.” Sydney Madwed Many buisness makes the mistake of making use of a business name that doesn't suit or amplify their brand, Do not be one of them. If you are building a startup, you may know that the very nature of startups means you are going to face many challenges from the get-go. These challenges include identifying the right audience and developing a solid marketing strategy that appeals to their audiences, thereby building a loyal customer base. And to do this successfully, you need to create a strong brand. Even startups with great products still find it difficult to penetrate the market and gain market share if they have not been able to successfully create a strong brand. This is the core of every business and one of the most important challenges that you as a founder must take on. *Branding begins with choosing a name. A business name should communicate to the public the type of product or service you're offering and increase your visibility. Unfortunately, many businesses make the mistake of choosing names that do nothing to amplify their brand. Don't be one of them. A good brand name should be unique, easy to remember and evoke some type of emotion in your target customers. If you don't build a sustainable and memorable brand for your business, your brand identity will run the risk of being swallowed up by the competition. *How to choose a brand name Your startup can't launch without a name. But coming up with a great brand name can be time-consuming. There are two optimal options when it comes to naming your business: You can either come up with a name on your own, or you can use a business name marketplace, like BrandBucket. So, the first option is to come up with a name for your business on your own. This can be a great option if you have a specific idea in mind. Here are some tips for coming up with a great brand name: *Unleash the power of storytelling Storytelling is a powerful tool. A story describes experiences, places, and events that people can relate to. Your personal story is closely related to your business. Think about your journey so far and why you decided to start the business. Many businesses now use story-driven names. For instance, Robinhood, a financial services company named after the story of the legendary Robin Hood. The company focuses on the fair distribution of wealth through commission-free investing. There are other names you can choose that will tell the story of your brand by just mentioning the brand name. Another good example is the ecommerce giant, Amazon. Jeff Bezos wanted a name that began with the first letter of the alphabet. He also knew that the Amazon River is the longest and widest river in the world. And since he was trying to build what would become the largest bookstore in the world, he chose the name. *Brainstorm keywords that capture your values Your values are your promises to your customers. They should strike an emotion or a feeling in them. After telling your story, identify keywords that stand out. Make a list of the words that come to your mind. Examples of business values are: Trustworthiness Inclusiveness Wellbeing Optimism Flexibility Encouragement Acceptance Love Personal development Go ahead and brainstorm with your team to come up with possible names that match your values. *Verify the availability of your business name You may wonder why your domain name should match your business name. Simply put, it makes it easier for people to find you on the internet when they are looking for your company. However, after choosing a business name, you will often discover that the domain name is already taken. Then you have to go through the hit-or-miss process of finding the domain owner and reaching out. And if the owner agrees to sell, the price is usually outrageous. Additionally, startups often can't afford the services of a professional agency to get a brand name that might come with a matching domain name. *Brand name marketplaces The second option is to use a brand name marketplace. This option is becoming increasingly popular with startups, because it's a quick and easy way to find an available business name with a matching domain name. Thinking up a business name and checking its availability can be a herculean and time-consuming task. Most startup founders have to first think up a name, then go online to check if the domain name of the selected name is still available or not. And if it is not, they have to contact the owner of the domain name, and many times, they are met with outrageous prices if the owner agrees to sell. If the owner doesn't want to sell, they have to repeat the process all over again, and this ends up dragging the business process. Thankfully, things have changed, and you no longer have to spend all day brainstorming with your team for a business name. There are a plethora of businesses that offer business name-generating services for startups, but only a few that offer fully formed brands, complete with a logo and a matching domain. One of the pioneers in this industry is BrandBucket, founded by Margot Bushnaq. As a startup founder herself, she saw that while every startup needed a brand name and matching domain name, there was no streamlined process to acquire these. That need drove her to start BrandBucket in 2007 with the vision to become every startup's first choice for brand names. BrandBucket is now the largest database of premium business domain names in existence. Bushnaq opines that startups should be able to access affordable services that allow them to search for and purchase business names by industry or style and equally get full rights to the corresponding ".com" domain name automatically. More than that, she aimed to save founders time. "Time is the most precious commodity for a startup founder. They need to focus on their business and not waste time brainstorming names or searching for available domain names," she says. "The goal is to make the process of naming a startup as simple and efficient as possible, so founders can focus on building their business, not brainstorming names," says Bushnaq. "We want to help founders get their business off the ground as quickly and easily as possible." With this solution, all a startup founder has to do is go to BrandBucket.com and start browsing through industry-specific lists of available brand names, each with a matching ".com." BrandBucket has a global customer base and has helped entrepreneurs in over 180 countries find the perfect brand name for their business. The website features more than 100,000 hand-selected, premium business names available for purchase, with new names added daily. Using the tips above, you should have a solid idea of how to go about choosing an effective brand name. And armed with the right tools, getting a suitable brand name with an accompanying domain name will no longer be one of the headaches a new startup has to face. |
Re: How To Create A Strong Buisness Name And Expand Your Brand by StellaAyomide(f): 9:59pm On Jul 29, 2022 |
It is a comfortable feeling to know that you stand on your own ground. Land is about the only thing that can’t fly away. – Anthony Trollope |
Re: How To Create A Strong Buisness Name And Expand Your Brand by StellaAyomide(f): 6:57am On Jul 30, 2022 |
“Buy on the fringe and wait. Buy land near a growing city! Buy real estate when other people want to sell. Hold what you buy!” - John Jacob Astor, real estate and business mogul |
Re: How To Create A Strong Buisness Name And Expand Your Brand by StellaAyomide(f): 3:22pm On Jul 30, 2022 |
The most important quality for an investor is temperament, not intellect… You need a temperament that neither derives great pleasure from being with the crowd or against the crowd. – Warren Buffett |
Re: How To Create A Strong Buisness Name And Expand Your Brand by StellaAyomide(f): 9:01am On Jul 31, 2022 |
A person who won’t read has no advantage over one who can’t read. – Mark Twain |
Re: How To Create A Strong Buisness Name And Expand Your Brand by Herinya: 2:53pm On Aug 09, 2022 |
Getting the first customers is a challenge. I was very lucky when I started my startup development service. One of my older brother's friends placed the first order with me when he heard I could develop software. The second order came from a friend of a friend who heard about me through our mutual friend. 1 Like |
Re: How To Create A Strong Buisness Name And Expand Your Brand by StellaAyomide(f): 3:59pm On Sep 12, 2022 |
The bad news is time flies. The good news is you're the pilot." — Michael Altshuler |
Re: How To Create A Strong Buisness Name And Expand Your Brand by StellaAyomide(f): 8:19pm On Sep 17, 2022 |
You can never solve a problem with the same kind of thinking that created the problem in the first place. – Albert Einstein |
Re: How To Create A Strong Buisness Name And Expand Your Brand by Fredrick1993: 9:38pm On Sep 17, 2022 |
Are you an international or local student struggling with getting your assignment, assessment and dissertation done due to time constraint or all other factors? Lacturze is a professional and academic writing firm equipped with certified and experienced experts in unique content creations. why choose us? unmatched quality complete originality free corrections strict privacy on-time delivery 24/7 support you can reach out to the team lead on 08145503083 we get you covered cover by cover |
Re: How To Create A Strong Buisness Name And Expand Your Brand by StellaAyomide(f): 11:26pm On Sep 18, 2022 |
"Life has got all those twists and turns. You've got to hold on tight and off you go." — Nicole Kidman |
Re: How To Create A Strong Buisness Name And Expand Your Brand by StellaAyomide(f): 8:29am On Sep 22, 2022 |
Price is what you pay. Value is what you get. – Warren Buffett |
Re: How To Create A Strong Buisness Name And Expand Your Brand by StellaAyomide(f): 9:14pm On Sep 22, 2022 |
I have always liked real estate; farm land, pasture land, timber land and city property. I have had experience with all of them. I guess I just naturally like ‘the good Earth,’ the foundation of all our wealth. – Jesse H. Jones |
Re: How To Create A Strong Buisness Name And Expand Your Brand by StellaAyomide(f): 6:48pm On Oct 02, 2022 |
Now, one thing I tell everyone is learn about real estate. Repeat after me: real estate provides the highest returns, the greatest values and the least risk. – Armstrong Williams |
(1) (Reply)
What Is The POVERTY ALLEVIATION COIN ? All You Need To Know; Membership Benefits / Safety Harness Belt For Sale / Essential Guide To Earning #12000 In A Day Without A Starting Capital
(Go Up)
Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health religion celebs tv-movies music-radio literature webmasters programming techmarket Links: (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) Nairaland - Copyright © 2005 - 2024 Oluwaseun Osewa. All rights reserved. See How To Advertise. 29 |