He said: “itel has over the years grown to become a smart life brand that understands the needs of young Nigerians. This is one of the ways we show that we care about the youth, even as we continue to provide topnotch smartphones, laptops, TVs, and other products for everyone. We also thank our partners- Google, Fanice, Smoov Chapman, Sycamore, and Acomart Media for being a part of our search for the 3x Superstar across the country. We will continue to provide the best and be the best.”

Oladotun Olakanmi, Growth & Marketing Lead, Sycamore, had this to say about the event: “Our partnership with itel was strategic and productive as it helped to drive first-hand growth and awareness for our newly launched mobile app, Sycamore. The Sycamore app has an exciting feature called ‘Loan Friends’ which enables you to make a loan request from a friend (free or with interest), send scheduled reminders, and automatically collect the loan on the due date. Users can also apply for personal and business loans, invest, and pay for their utility bills on Sycamore. We were able to connect with the app’s target market (Gen Z and Millennials) during the 3x Superstar campus tour and they loved it.”

With the blend of an energetic and fun audience, refreshments from non-alcoholic beverage brand Smoov Chapman, electrifying performances from Olamide Baddo and other Nigerian entertainers in attendance, itel’s The 3x Superstar has certainly gone down in history as an unforgettable event which gave fans of the itel brand and lovers of music and dance an experience to cherish for a long time.

And just in case you missed the event, here are some pictures for your viewing pleasure. For more information on itel’s products and activities, please visit @itelNigeria on social media.